Wednesday, November 14, 2007

Can One Tree Hill survive the fast forward?

"One Tree Hill"...if you haven't seen it, you've at least heard of it. Chad Michael Murray, Sophia Bush, and Bethany Joy Lenz have for years lit up the screen as a group of-way to mature and old for their age- high school kids. The subject matter had been adult, the story lines have been adult, and now, finally after years of being stuck in high school, the characters will finally be "adult". But how do you catch viewers up when you put your central characters in a messed up super-time warp? Can you maintain a show that has seemingly moved away from its once target audience? One Tree Hill was a HIGH SCHOOL drama. If you look at the demographics you'll find that when it was on the WB it was the 13-20 year olds that were watching. So will those same 13-20 year olds, now a good four to five years older still want to watch? And, if they don't, will the new high school generation want to pick up where they left off?
I'm going to say no. But THE CW is hoping that they will. That's why they have held the first episode for a mid-season premiere. And, that's why they are pushing it hard core on the internet. Only time will tell.

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